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William Liguori Bertrand
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Confectioner, tobacconist.
Born in 1865, he came to Brandon in 1882 and started a confectionary business, later moving into the Bertrand Block on Rosser Avenue in partnership with A. P. Jeffrey. William Bertrand and Company manufactured confections and imported foreign and domestic tobacco, and sold them at retail. He was especially known for “humbug” candies that he shipped across Canada.
He was married twice, first to Florence Pyke (c1873-1899) with whom he had a son, Clarence Leighton Bertrand (1894-1961). On 19 August 1903, he married Mabel Elizabeth Cumming (1883-1952) at Winnipeg and they had six children: Gordon Bertrand (1904-?), Kathleen Virginia Bertrand (1906-?), Kenneth “Bert” Bertrand (?-?), Roderick Valentine “Rod” Bertrand (1911-1994), May Elizabeth Bertrand (1914-?), and John Arthur Cumming Bertrand (1916-1984). He was a brother-in-law of Arthur Page Jeffery.
He died at Brandon on 20 July 1960 was buried in the Brandon Cemetery.
See also:
Historic Sites of Manitoba: Bertrand Block (918 Rosser Avenue, Brandon)
Birth registrations [Clarence Lecton Bertrand, Kathleen Virgin Bertrand, Roderick Valent Bertrand, May Elizabeth Bertrand, Arthur Cunming Bertrand], Manitoba Vital Statistics.
Death registration [Florence Bertrand], Manitoba Vital Statistics.
1901 and 1911 Canada censuses, Automated Genealogy.
Marriage registration [William Bertrand, Mabel Cumming], Manitoba Vital Statistics.
“’Humbug King’ William Bertrand dies in Brandon,” Brandon Sun, 21 July 1960, page 4.
Death registration [Clarence Leighton Bertrand], British Columbia Vital Statistics.
Grave transcriptions [William Liguori Bertrand, Mabel Elizabeth Bertrand, John Arthur Bertrand, Roderick Valentine Bertrand], Brandon Municipal Cemetery.
This page was prepared by Gordon Goldsborough.
Page revised: 2 June 2026
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