•  successful fund raising requires support of provincial and federal governments and funding agencies
•  frequent promotion is required to obtain media coverage, including special events, significant finds, and visitations by a variety of media-important people such as politicians, performers and athletes
•  frequent coverage is important in newspapers, magazines, journals, books etc.
• Bodo, Alberta is an example of a community that is developing a major tourism area that incorporates:
- activities of the Bodo Archaeological Society including the Bodo Archaeological Sites Program involving research, public archaeology, universi¬ty courses, and the establishment of a large, local research centre